"We wanted to develop a protection for cyclists that take account of the requests we got in our investigations. The protection would include preserving the sense of freedom and not ruin your hairstyle", says Terese Alstin which is one of the inventors.Hövding is a discreet collar that the cyclist is wearing around his neck. The collar contains a folded airbag which is visible only at a collision. The airbag is designed as a hood that in case of an accident will enclose and protect the cyclist’s head. Release mechanism is controlled by sensors that register abnormal movements of the rider in an accident.
"The actual collar is the visible part of the invention. The shell of the collar is removable and available in many different styles and fabrics and will be launched in new collections. Hövding is a practical, handy accessory that is easy to carry, is stylish and unobtrusive in its design, while it saves your life", says Anna Haupt.
The helmets, which will be sold in Sweden, will be available for about 3000 Swedish Kronas, or about US$450, beginning in 2011. Sweden is a member of the European Committee for Standardization (CEN), but I’m not familiar with the European standard. Some creative interpretation might be necessary if the makers want this to pass the US CPSC bike helmet standards testing.
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