Financially Sustainable Public Bike-Sharing
at Transforming Transportation 2013, I thought I would share with you
the key moments and generations in the history of bike-sharing.
Although it appears like a new trend, bike-sharing dates back to 1965
and has already gone through three generations over the course of the
past forty-eight years. The number of cities with bike-sharing has
quadrupled in the past five years, with 204 cities today. China’s 27th
most populous city, Wuxi, now has 70,000 bikes in its bike-sharing
system. Bike-sharing is a great way to get people back on bikes: 84% of
the bike-sharing users in Gangzhou, China had never biked in the city
before.
First-gen bike-sharing: the “free” bike
The first generation of bike-sharing started in the summer of 1965 in
Amsterdam. Amsterdam’s distinct “White Bicycles,” were in free
circulation; bikers were supposed to use them for one trip and then
leave them unlocked for someone else to use. The White Bicycle Plan was
the world’s first demonstration of a bike-sharing program and provided
increased mobility to Amsterdam dwellers.
Second-gen bikesharing: coin access at dedicated locking locations
Copenhagen, Denmark introduced the second generation of bike-sharing
and brought it to scale with several thousand bikes under the name
“Bycykler København.” The introduction of the locking system at specific
stations – bikers would use a coin-deposit – answered the need to deter
theft and incentivized bicycle return. The system was free since a coin
was refunded when you returned the bike.
Third-gen bike-sharing: paid bike-sharing and smart card access
In 1998, Rennes, France, launched “Vélos à la carte,” introducing the
third-generation of bike-sharing replacing coin-access with smart card
access. The third-generation also started the now popular scheme of 30
minutes of bike use for free. The use of a smart card answered the need
for real-time information for the operator, and started the use of
technology to assist in re-balancing the bikes between different
stations.
Third-gen + bike-sharing: real-time availability and GPS tracking
In 2005, the city of Lyon, France, introduced “Lyon Vélo’v,” with
bikes equipped with electronic components allowing for the bike to be
identified by the stations, the distance traveled and conditions of the
bikes (lights, dynamo, brakes, etc.) to be tracked, and detailed
statistics about bike usage collected. Other cities such as Knoxville,
Tennessee and San Francisco have also begun introducing electric bikes.
This third generation “plus,” signaled the appearance of flexible, clean
docking stations, touchscreen kiosks, additional bike re-balancing
technologies, as well as the integration of one unique card allowing a
user to ride both bikes and public transportation.
Today I came across Amit Bhatt’s presentation on
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