Thursday, October 28, 2010
Copenhagen to Residents: "You're Safer On a Bike Than On a Sofa"
"You won't believe it... You're safer on the bicycle than on the sofa!" That's the official slogan of a Copenhagen campaign—run not by the department of transportation or bike safety advocates, but by the city's public health office.
The picture above was a poster seen across the city last spring bearing the message: "You are safer on the bike than on the couch... Public Health Copenhagen hopes to place focus on the fact that there are very good reasons to ride a bicycle each day and we would like to highlight that Copenhageners already cycle 1.2 million km each day."
The translation is courtesy of Copenhagenize.com, which did a much better job than what I could get from Google or another online translator.
"Lack of movement in everyday life is harmful to health, while physical activity keeps the body healthy. Daily exercise for at least 30 minutes prolongs life by up to 5 years, and cycling can thus help to prolong life."
People in Copenhagen wouldn't seem to need encouragement to bike more, but apparently there's always a need, and it sure is a great campaign. Think it'd go over well here?